Branding it like Beckham: how Jude Bellingham is future-proofing his fame

From Calvin Klein to British Vogue, the Real Madrid man is leading the way when it comes to football’s foray into fashion. But is he playing it safe?
This is a brief. The reporting belongs to The Guardian Sport — read the complete story, with full context and credits, at the source.
Read the full story at The Guardian Sport ↗theguardian.com
More from the Sports desk
Just in

Nations League: Germany set up Netherlands clash after beating Serbia
Just in

Fitness obsessed & 'control freak' - what can Man Utd expect from Pochettino?
Just in
