Sunday, November 15, 2026 Vol. I · No. 3
Business · Via Fortune

$970 million Pacsun CEO says Gen Alpha and Gen Z are ‘greatly misunderstood’—so she made a board of 13- to 22-year-olds to give her advice

Image: Fortune

Brieane Olson, the CEO of Pacsun, says leaders will get a “get a much better return” if they listen to Gen Z and Gen Alpha instead of writing them off.

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