Japan’s FamilyMart pulls up striped socks to survive convenience store rivalry

For some people, the blue, green and white striped socks hanging near the entrance of a FamilyMart convenience store may look more like an emergency purchase than a fashion statement. Yet the 390 yen (US$2.44) socks have become one of Japan’s best-known products at convenience stores, which are…
This is a brief. The reporting belongs to South China Morning Post — read the complete story, with full context and credits, at the source.
Read the full story at South China Morning Post ↗scmp.com
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